C1RCA SELECT was created and registered at the beginning of the new millennium to focus on the “lifestyle” category of the brand. C1 Denim was part of this category. A limited number of life style footwear styles and an extensive fashion apparel collection were the focus of this segment. Utilizing C1RCA PRESENTS – music venues, musicians and influencers around the globe were sponsored to grow the following of C1RCA SELECT.

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